PXM: Efficient enrichment and personalization of your data

Good product data is more than just product data.

Achieve your marketing goals by seamlessly enriching and personalizing your product data more effectively target your audience and increase conversion rates.

Ein Screenshot von advastamedia, der das Thema Datenanreicherung und -personalisierung veranschaulicht.

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Do you know what information belongs to your products?

Does your system lack consistent communication?

The product manager in ERP, the customer target group in CRM, the product data record in Excel: without uniform communication options, important information remains fragmented. This makes marketing unnecessarily slow and expensive.

Do you need to merge data outside the system?

Do you want to use data from 4 different systems for a marketing campaign? Manually merging information leads to inefficient workflows and increases the potential errors.

Is your product and marketing information never complete and up to date?

Intensive coordination with different contact people can be time-consuming and confusing. It often happens that information is only held by individual people in the company and is not reliably documented.

Schaubild Datenanreicherung

Targeted personalization in one system

advastamedia offers ideal enrichment and personalization of your data. With our platform you can design individual structures, control features precisely via attribute classes and manage data centrally. And by “data” we don’t just mean products and media, but also relationships, configurations and other information you need in your multichannel business.

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How your data becomes more than just data.

Data types and labeling of attributes

Much more than text, numbers and lists of values: Use the flexible feature control to enrich your data in a targeted and precise manner.

Personalization and data maintenance – from a single source

With our platform you can manage your product and marketing data centrally – including the associate meta information.