Data protection notices

I. Name and address of the person responsible

The person responsible within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:

Kittelberger media solutions GmbH
Bayernstraße 8
72768 Reutlingen
Germany

Phone: +49.7121.6289-0
Email: info@kittelberger.de
Website: www.kittelberger.de

II. Data Protection Officer

The data protection officer of the person responsible can be reached at:

Kittelberger media solutions GmbH
Haiko Hödl
Bayernstraße 8
72768 Reutlingen
Germany

Email: datenschutz@kittelberger.de
Website: www.kittelberger.de

III. General information about data processing

1. Scope of processing of personal data

In principle, we only process our users' personal data to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users is regularly carried out only with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

2. Legal basis for processing personal data

Insofar as we obtain consent from the data subject for processing personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data that is necessary to fulfill a contract to which the data subject is a party, Article 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

If processing is necessary to protect a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Article 6 (1) (f) GDPR serves as the legal basis for processing.

3. Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also take place if this has been provided for by European or national legislators in EU regulations, laws or other regulations to which the person responsible is subject. The data will also be blocked or deleted when a storage period prescribed by the above standards expires, unless there is a need to continue storing the data for the conclusion or performance of a contract.

IV. Provision of the website and creation of log files

1. Description and scope of data processing

Each time you visit our website, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected here:

The log files contain IP addresses or other data that make it possible to assign them to a user. This could be the case, for example, if the link to the website from which the user accesses the website, or the link to the website to which the user switches, contains personal data.

The data is also stored in our system's log files. This data is not stored together with other personal data of the user.

2. Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. To do this, the user's IP address must be stored for the duration of the session.

They are stored in log files to ensure the functionality of the website. We also use the data to optimize the website and ensure the security of our information technology systems. There is no evaluation of the data for marketing purposes in this context.

These purposes also include our legitimate interest in data processing in accordance with Article 6 (1) (f) GDPR.

4. Storage period

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If the data is collected to provide the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after thirty days at the latest. No further storage takes place.

5. Objection and removal option

The collection of data to provide the website and the storage of data in log files is absolutely necessary for the operation of the website. There is therefore no option for the user to object.

V. Use of cookies

1. Description and scope of data processing

Our website uses cookies. A cookie is information that is stored on your device (computer, smartphone, etc.). When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

We also use cookies on our website, which make it possible to analyze the surfing behavior of users.

User data collected in this way is pseudonymized through technical measures. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal user data.

When visiting our website, users are informed by an information banner about the use of cookies for analysis purposes and referred to this privacy policy. In this context, there is also an indication of how to prevent the storage of cookies in the browser settings.

2. Legal basis for data processing

The legal basis for processing personal data using cookies is Art. 6 para. 1 lit. f GDPR.

3. Purpose of data processing

These purposes also include our legitimate interest in processing personal data in accordance with Article 6 (1) (f) GDPR.

4. Duration of storage, right of objection and removal

Cookies are stored on the user's computer and transmitted from it to our site. As a user, you therefore also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

Under the following links, you can find out how to manage cookies in the most important browsers (including deactivating them):

5. Use of Google Analytics, Google Remarketing Feature and Google Ads Conversion Tracking

5.1 Use of Google Analytics

We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. Data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be abbreviated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Your data may be transferred to the USA. There is an adequacy decision from the European Commission for data transfers to the USA. Processing is carried out on the basis of Art. 6 (1) lit. f DSGVO based on the legitimate interest in designing the website in line with requirements and in a targeted manner. For reasons arising from your particular situation, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO.

You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. To prevent Google Analytics from collecting data across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt out on all systems and devices you use for this to have a comprehensive effect. If you click here, the opt-out cookie is set: Deactivate Google Analytics

For more information on terms of use and data protection, please visit:

5.2 Use of Google Remarketing or “Similar Target Groups” feature

We use the remarketing or “similar target groups” feature provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible person for your data. Google Ireland Limited is therefore the company associated with Google, which is responsible for processing your data and compliance with applicable data protection laws. The purpose of the application is to analyze visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you visit another website in the Google Display Network below, you will be shown advertisements that are likely to take into account previously viewed product and information areas. Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines. Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the withdrawal. You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

5.3 Using Google Ads Conversion Tracking

We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible person for your data. Google Ireland Limited is therefore the company associated with Google, which is responsible for processing your data and compliance with applicable data protection laws. When you click on an ad placed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no way that cookies can be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users. Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines. Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Article 6 (1) (a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent up to the withdrawal. You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

6. Microsoft Clarity

On this website, the “Microsoft Clarity” service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter “Microsoft”) collects and stores various user information for statistical analysis of user behavior and for optimization and marketing purposes. This information, which always excludes personal reference, includes time zone setting, operating system and platform, the geographical origin of the page view, the origin of the redirection when redirected to our site, the duration of visits to certain pages, and information about website interaction (e.g. scrolling, clicks and mouse-overs). Pseudonymized user profiles can be created and evaluated from this data for the same purpose. Cookies are used for collection and evaluation. These make it possible, among other things, to recognize the Internet browser. The data collected using Microsoft technologies will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym.

Collected information may be transmitted to Microsoft servers in the USA and stored there. We have concluded an order processing agreement with Microsoft, with which we oblige Microsoft to protect our customers' data and not to pass it on to third parties.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Clarity will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.

For more information about Microsoft Clarity's privacy policy, please visit the following link: https://clarity.microsoft.com/terms.

7. Analysis by WiredMinds

Our website uses tracking pixel technology from WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. Here, the IP address of a visitor is processed. Processing is carried out exclusively for the purpose of collecting company-relevant information, such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure). The IP address is never stored in LeadLab. When processing data, it is in our particular interest to protect the data protection rights of natural persons. Our interest is based on Art. 6 para. 1 lit. (f) GDPR. The data we collect does not allow conclusions to be drawn about an identifiable person at any time.

WiredMinds GmbH uses this information to create anonymous user profiles based on visitor behavior on our website. The data obtained in this way is not used to personally identify visitors to our website.

You can object to the collection, processing and storage of data at any time with effect for the future under the following link: Exclude from tracking

(A technically necessary cookie is set to permanently exclude you from tracking by WiredMinds LeadLab on this website)

8. LinkedIn InsightTag

We use conversion tracking technology and the retargeting feature from LinkedIn Corporation on our website.

With the help of this technology, visitors to this website can be shown personalized advertisements on LinkedIn. It is also possible to create anonymous reports on the performance of advertisements and information on website interaction. For this purpose, the LinkedIn Insight Tag is integrated into this website, which creates a connection to the LinkedIn server when you visit this website.

In LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy You will find further information on data collection and use as well as the options and rights to protect your privacy.

If you are logged in to LinkedIn, you can deactivate data collection at any time using the following link:
https://www.linkedin.com/psettings/enhanced-advertising.

VI. Rights of the person concerned

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:

1. Right to information

You can request confirmation from the person responsible as to whether personal data concerning you is being processed by us.

If there is such processing, you can request the following information from the person responsible:

You have the right to request information as to whether the personal data concerning you is being transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate guarantees in accordance with Article 46 GDPR in connection with the transfer.

2. Right to rectification

You have the right to correct and/or complete the data controller if the processed personal data concerning you is incorrect or incomplete. The person responsible must make the correction immediately.

3. Right to restrict processing

You can request that the processing of personal data concerning you be restricted under the following conditions:

If the processing of personal data concerning you has been restricted, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the Union or a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the person responsible before the restriction is lifted.

4. Right to deletion

4.1 Obligation to delete

You can request that the person responsible delete the personal data concerning you immediately, and the person responsible is obliged to delete this data immediately if one of the following reasons applies:

4.2 Information to third parties

If the person responsible has made the personal data concerning you public and is obliged to delete it in accordance with Article 17 (1) GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to inform data controllers who process the personal data that you, as a data subject, have deleted all links to this personal data or copies or replications of this personal data from them have requested personal data.

4.3 Exceptions

The right to deletion does not exist insofar as processing is necessary

5. Right to be informed

If you have asserted the right to correct, delete or restrict processing against the person responsible, the controller is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.

You have the right vis-à-vis the person responsible to be informed about these recipients.

6. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the person responsible, in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one person responsible to another person responsible, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected as a result.

The right to data portability does not apply to processing of personal data that is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible.

7. Right of objection

For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions.

The controller will no longer process your personal data unless he can prove compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

Notwithstanding Directive 2002/58/EC, you have the option to exercise your right of objection in connection with the use of information society services by means of automated procedures using technical specifications.

8. Right to withdraw the declaration of consent under data protection law

You have the right to withdraw your data protection consent at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.

9. Automated decision in individual cases, including profiling

You have the right not to be subject to a decision based exclusively on automated processing — including profiling — which has legal effect on you or significantly affects you in a similar way. This does not apply if the decision

However, these decisions must not be based on special categories of personal data under Article 9 (1) GDPR, unless Article 9 (2) lit. a or g GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.

With regard to the cases referred to in (1) and (3), the controller shall take appropriate measures to protect the rights and freedoms and your legitimate interests, including at least the right to obtain the action of a person from the controller, to express his own position and to challenge the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.